From the Cellar to the World #2: More than Just Backpacks – with Eliška Slámová and Šimon Brabec from Braasi Industry
A new episode of our podcast, in which we focus on the stories of Czech startup founders, is here! In this episode, we were joined by Eliška Slámová and Šimon Brabec, the founders of the brand Braasi Industry, to share their fascinating journey through the world of design and the production of unique Czech backpacks.
What is the new episode about?
From the Cellar to the World is a podcast focused on discovering innovative Czech startups and entrepreneurs. In this episode, Ondřej Kašpárek talks to Eliška Slámová and Šimon Brabec, who are behind the Braasi Industry brand. They discuss how what was originally a small project grew into a company known for its backpacks and other design goods, what challenges they had to overcome, and what plans they have for the future.
The Story of Braasi Industry
Eliška and Šimon began their journey as architects who decided to make their own backpacks. Braasi Industry arose from the need to create high-quality, functional and aesthetically appealing products, stemming from personal dissatisfaction with what was available on the market. From the beginning, their brand has focused on local production and sustainability, with all products made directly in the Czech Republic.
How Braasi backpacks are made
One of the key aspects of Braasi Industry is the production process, which encompasses design, prototyping, manufacturing, and sales. Eliška and Šimon place emphasis on the quality of materials and workmanship, which enables them to offer products that are not only aesthetically appealing, but also functional. In the podcast, they share how the entire production process takes place from the initial idea to the finished product.
Challenges and successes along the way
Braasi Industry faces a number of challenges associated with production in the Czech Republic, particularly rising labour and energy costs. Nevertheless, they manage to keep production local and offer products at reasonable prices. They discuss how they have managed to find a balance between quality and price, and how important it is for them to maintain control over the entire manufacturing process.
Innovation and cooperation
Eliška and Šimon are constantly trying to push the boundaries of what is possible. In the podcast, you will find out what new products they are preparing, how they use 3D printing in prototyping and production, and what collaborations with other brands await them. Their approach to innovation is inspired by customer needs and cooperation with other creatives.
Vision for the future
Braasi Industry is a brand that focuses on sustainability, quality and innovation. Eliška and Šimon believe their products have the potential to appeal to a wider audience, and they are planning to expand their range. They talk about how their brand is developing and what their plans for the future are.
