How to get a hardware startup out into the world? The role of an accelerator mentor in the field of logistics – Luděk Drnec (DHL Express CZ)
When building a hardware startup, you deal with development, manufacturing and funding, but a key question often gets forgotten: how will we get the product to customers? Logistics can make the difference between success and failure. We talked about this with Luděk Drnec, CEO of DHL Express Czech Republic and our mentor in the PrusaLab Hardware Acceleratorprogramme. How can he help startups? Watch the video and find out why it pays to think about logistics right from the start of a project.
What do startups most frequently underestimate?
Luděk Drnec sees a recurring problem: startup founders think about logistics too late. They have well-thought-out manufacturing and financing, but they lack a distribution strategy. “Oh, that'll sort itself out somehow...” is, according to him, a common but dangerous approach.
1️⃣ Logistics is not just delivery – it starts right at the raw materials stage
It is not just about getting the finished product to the end customer, but also about where the raw materials will come from and how they will get into production. Drnec points out that many startups underestimate the reality of supply chains. If you import components from Asia, you have to deal with delivery times, customs duties, certification and transport routes.
2️⃣ Don't forget about the sales strategy
Startups often underestimate not only logistics, but also sales itself. “Who you will sell it to, how you will sell it and how the customer will get hold of it, are questions you need to ask yourself right at the start.” If you are targeting global markets, you will have to deal with exports, and therefore also customs regulations, tax aspects and distribution partners.
3️⃣ Are you packing properly? Maybe not.
Hardware startups often don't pay much attention to the quality of packaging and the protection of their goods. Drnec warns: “The last thing you want is to approach your first customers and deliver a damaged product to a third of them.” That is why DHL Express helps startups not only with shipping, but also by recommending the right packaging solution.
4️⃣ Batteries – a frequent stumbling block
If your product contains lithium batteries, you should be careful. Shipping regulations vary depending on volume, packaging method and destination. “In some cases, you may find that air transport is not possible at all and you have to look for alternative routes.” DHL Express offers advice in this area so that startups can avoid unexpected complications.
5️⃣ Sustainability: A competitive advantage
Drnec points to the growing emphasis on green transport. DHL Express is introducing sustainable aviation fuel (SAF), which significantly reduces the carbon footprint of transport. Start-ups looking to expand into Scandinavia, Japan or the USA should take sustainability seriously, as customers and investors are increasingly demanding it.
Final advice: Don't be afraid to outsource
“I understand that startup founders want to handle everything themselves, but some things are more efficient to outsource – for example, logistics or accounting.” says Drnec. His recommendation? Don't be afraid to turn to experts – it will save you both time and money.
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