The IRMA smart handbag scores success in the prestigious iF DESIGN AWARD 2025!
A huge success for Czech design and PrusaLab – the IRMA smart handbag, designed by Klára Šmakalová and Jakub Stedina, and developed within the PrusaLab hardware accelerator, has won the prestigious iF DESIGN AWARD 2025! This innovative handbag, which combines modern technology with elegant craftsmanship, now ranks among the world's best design achievements.
What is the iF DESIGN AWARD?
This award is one of the most prestigious in the world and has been presented by the German organisation iF Design since 1954. Every year, thousands of innovative products from all over the world enter, and the competition is fierce. This year, almost 11,000 entries from 66 countrieswere submitted, and a jury of 131 renowned designers selected the best of them. The Czech project IRMA is now among them!
IRMA at PrusaLab
The development of the IRMA smart handbag took place to a large extent right here in our PrusaLab hardware accelerator. Thanks to access to prototyping technologies, the development team and the support of experienced mentors, Klára and Jakub were able to move the project from the original idea all the way to functional pre-production pieces. After presenting at Demo Day and launching on the market, they also secured a multi-million-crown investment from Josef Průša.
What makes IRMA so special?
IRMA is not just an elegant fashion accessory – it provides its users with a range of safety and practical features. It features an integrated alarm, powerful LED lighting, and the option of wireless phone charging, thanks to which its owner will always stay connected. This unique combination of modern design and innovative technology makes IRMA a truly exceptional product.
An award for PrusaLab too
The fact that IRMA was among the winners of the iF DESIGN AWARD 2025 confirms that Czech design and innovation are of world-class standard. For PrusaLab, this is further proof that our hardware accelerator helps turn great ideas into reality. Congratulations to Klára and Jakub, and we look forward to further successes from Czech innovators!
Would you like to develop your project at PrusaLab too? Apply to our PrusaLab hardware accelerator and give your idea a chance to shine!
