Big news for Czech design and the PrusaLab community – the smart handbag IRMA, designed by Klára Šmakalová and Jakub Stedina, and developed within the PrusaLab Hardware Accelerator, has won the prestigious iF DESIGN AWARD 2025! This innovative piece blends modern tech with elegant design – and now proudly stands among the world’s best.

What is the iF DESIGN AWARD?

One of the most respected design competitions on the planet, the iF DESIGN AWARD has been recognizing exceptional design since 1954. Run by Germany’s iF International Forum Design GmbH, the award receives thousands of entries each year from all over the world. This year, nearly 11,000 designs from 66 countries competed for the prize. A jury of 131 renowned designers selected the very best – and IRMA made the cut!

IRMA’s Journey Through PrusaLab

A large part of IRMA’s development took place right here in our PrusaLab Hardware Accelerator. With access to cutting-edge prototyping tools, support from an expert team, and guidance from experienced mentors, Klára and Jakub took IRMA from an early idea all the way to functional, pre-production units. After presenting the project at Demo Day and launching to market, they also secured multi-million investment from Josef Průša himself.

What Makes IRMA So Special?

IRMA is far more than a stylish fashion accessory – it’s a smart companion. Designed with safety and practicality in mind, it features an integrated alarm, a powerful LED light, and wireless phone charging, so the owner stays connected, safe, and seen. It’s this unique mix of modern aesthetics and high-tech functionality that makes IRMA truly stand out.

A Win for IRMA, and for PrusaLab

IRMA’s success at the iF DESIGN AWARD 2025 is proof that Czech design and innovation are world-class. For us at PrusaLab, it’s another shining example of how our Hardware Accelerator helps turn bold ideas into real products. Huge congratulations to Klára and Jakub – we can’t wait to see what they (and other Czech creators) achieve next!