{"id":35710,"date":"2025-03-06T10:01:20","date_gmt":"2025-03-06T09:01:20","guid":{"rendered":"https:\/\/prusalab.cz\/?p=35710"},"modified":"2025-04-01T11:01:46","modified_gmt":"2025-04-01T10:01:46","slug":"smart-handbag-irma-shines-at-the-prestigious-if-design-award-2025","status":"publish","type":"post","link":"https:\/\/prusalab.cz\/en\/blog\/smart-handbag-irma-shines-at-the-prestigious-if-design-award-2025\/","title":{"rendered":"Smart Handbag IRMA Shines at the Prestigious iF DESIGN AWARD 2025!"},"content":{"rendered":"\n<p>Big news for Czech design and the PrusaLab community \u2013 the smart handbag <strong><a href=\"https:\/\/www.irmagard.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">IRMA<\/a><\/strong>, designed by <strong>Kl\u00e1ra \u0160makalov\u00e1<\/strong> and <strong>Jakub Stedina<\/strong>, and developed within the <strong>PrusaLab Hardware Accelerator<\/strong>, has won the prestigious <strong>iF DESIGN AWARD 2025<\/strong>! This innovative piece blends modern tech with elegant design \u2013 and now proudly stands among the world\u2019s best.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"792\" height=\"792\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2025\/03\/pinkirmaif.jpg\" alt=\"\" class=\"wp-image-35289\" style=\"width:366px;height:auto\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2025\/03\/pinkirmaif.jpg 792w, https:\/\/prusalab.cz\/wp-content\/uploads\/2025\/03\/pinkirmaif-300x300.jpg 300w, https:\/\/prusalab.cz\/wp-content\/uploads\/2025\/03\/pinkirmaif-150x150.jpg 150w, https:\/\/prusalab.cz\/wp-content\/uploads\/2025\/03\/pinkirmaif-768x768.jpg 768w, https:\/\/prusalab.cz\/wp-content\/uploads\/2025\/03\/pinkirmaif-50x50.jpg 50w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/figure><\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is the iF DESIGN AWARD?<\/h2>\n\n\n\n<p>One of the most respected design competitions on the planet, the iF DESIGN AWARD has been recognizing exceptional design since 1954. Run by Germany\u2019s iF International Forum Design GmbH, the award receives thousands of entries each year from all over the world. This year, nearly <strong>11,000 designs from 66 countries<\/strong> competed for the prize. A jury of <strong>131 renowned designers<\/strong> selected the very best \u2013 and IRMA made the cut!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IRMA\u2019s Journey Through PrusaLab<\/h2>\n\n\n\n<p>A\u00a0large part of IRMA\u2019s development took place right here in our PrusaLab Hardware Accelerator. With access to cutting-edge prototyping tools, support from an expert team, and guidance from experienced mentors, Kl\u00e1ra and Jakub took IRMA from an early idea all the way to functional, pre-production units. After presenting the project at Demo Day and launching to market, they also secured <strong>multi-million investment<\/strong> from Josef Pr\u016f\u0161a himself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Makes IRMA So Special?<\/h2>\n\n\n\n<p>IRMA is far more than a\u00a0stylish fashion accessory \u2013 it&#8217;s a\u00a0smart companion. Designed with safety and practicality in mind, it features an integrated <strong>alarm<\/strong>, a <strong>powerful LED light<\/strong>, and <strong>wireless phone charging<\/strong>, so the owner stays connected, safe, and seen. It\u2019s this unique mix of modern aesthetics and high-tech functionality that makes IRMA truly stand out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\u00a0Win for IRMA, and for PrusaLab<\/h2>\n\n\n\n<p>IRMA\u2019s success at the iF DESIGN AWARD 2025 is proof that <strong>Czech design and innovation are world-class<\/strong>. For us at PrusaLab, it\u2019s another shining example of how our Hardware Accelerator helps turn bold ideas into real products. Huge congratulations to Kl\u00e1ra and Jakub \u2013 we can\u2019t wait to see what they (and other Czech creators) achieve next!<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":35292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[154,24],"tags":[],"class_list":["post-35710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accelerator","category-news","infinite-scroll-item","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","resize-featured-image"],"featured_image_src":"https:\/\/prusalab.cz\/wp-content\/uploads\/2025\/03\/IF-IRMA-Silver-e1741255619853.jpg","author_info":{"display_name":"Ji\u0159\u00ed Tyl","author_link":"https:\/\/prusalab.cz\/en\/blog\/author\/jiri-tyl\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smart Handbag IRMA Shines at the Prestigious iF DESIGN AWARD 2025! - PrusaLab<\/title>\n<meta name=\"description\" content=\"Big news for Czech design and the PrusaLab community \u2013 the smart handbag IRMA, designed by Kl\u00e1ra \u0160makalov\u00e1 and Jakub Stedina, and developed within the PrusaLab Hardware Accelerator, has won the prestigious iF DESIGN AWARD 2025! 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