{"id":35271,"date":"2025-03-06T11:08:38","date_gmt":"2025-03-06T10:08:38","guid":{"rendered":"https:\/\/prusalab.cz\/?p=35271"},"modified":"2025-03-06T11:08:38","modified_gmt":"2025-03-06T10:08:38","slug":"chytra-kabelka-irma-boduje-v-prestizni-soutezi-if-design-award-2025","status":"publish","type":"post","link":"https:\/\/prusalab.cz\/en\/chytra-kabelka-irma-boduje-v-prestizni-soutezi-if-design-award-2025\/","title":{"rendered":"The IRMA smart handbag scores success in the prestigious iF DESIGN AWARD 2025!"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>A huge success for Czech design and PrusaLab \u2013 the IRMA smart handbag, designed by Kl\u00e1ra \u0160makalov\u00e1 and Jakub Stedina, and developed within the PrusaLab hardware accelerator, has won the prestigious iF DESIGN AWARD 2025!<\/strong> This innovative handbag, which combines modern technology with elegant craftsmanship, has thus ranked among the best design achievements in the world.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"792\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2025\/03\/pinkirmaif.jpg\" alt=\"\" class=\"wp-image-35289\" style=\"width:366px;height:auto\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2025\/03\/pinkirmaif.jpg 792w, https:\/\/prusalab.cz\/wp-content\/uploads\/2025\/03\/pinkirmaif-300x300.jpg 300w, https:\/\/prusalab.cz\/wp-content\/uploads\/2025\/03\/pinkirmaif-150x150.jpg 150w, https:\/\/prusalab.cz\/wp-content\/uploads\/2025\/03\/pinkirmaif-768x768.jpg 768w, https:\/\/prusalab.cz\/wp-content\/uploads\/2025\/03\/pinkirmaif-600x600.jpg 600w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is the iF DESIGN AWARD?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This award is among the most prestigious in the world and has been presented since 1954 by the German organisation iF Design. Every year, thousands of innovative products from around the globe enter the competition, and the competition is enormous. This year, nearly <strong>11,000 entries from 66 countries<\/strong>, with the evaluation panel consisting of 131 renowned designers selecting the very best. Among them is now also the Czech project IRMA!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IRMA at PrusaLab<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The development of the IRMA smart handbag took place to a large extent right here in our PrusaLab hardware accelerator. Thanks to access to prototyping technologies, the development team and the support of experienced mentors, Kl\u00e1ra and Jakub were able to move the project from the original idea all the way to functional pre-production pieces. After presenting at Demo Day and launching on the market, they also secured a multi-million-crown investment from Josef Pr\u016f\u0161a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What makes IRMA so special?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">IRMA is not just an elegant fashion accessory \u2013 it provides its users with a range of safety and practical features. It features an integrated alarm, powerful LED lighting, and the option of wireless phone charging, thanks to which its owner will always stay connected. This unique combination of modern design and innovative technology makes IRMA a truly exceptional product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">An award for PrusaLab too<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The fact that IRMA was among the winners of the iF DESIGN AWARD 2025 confirms that <strong>Czech design and innovation are of world-class standard<\/strong>. For PrusaLab, this is further proof that our <strong>hardware accelerator helps turn great ideas into reality<\/strong>. Congratulations to Kl\u00e1ra and Jakub, and we look forward to further successes from Czech innovators!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Do you also want to develop your project in PrusaLab? Apply to our<strong> <strong><a href=\"https:\/\/prusalab.cz\/en\/akcelerator\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrusaLab hardware accelerator<\/a><\/strong><\/strong> and give your idea a chance to shine!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We wrote about the clever IRMA handbag \ud83d\udc49\u00a0<strong><a href=\"https:\/\/prusalab.cz\/en\/blog\/irma-po-demo-day-miri-na-trh-chytra-kabelka-s-podporou-prusalabu-a-milionovou-investici-od-josefa-prusi\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/strong> a\u00a0<strong><a href=\"https:\/\/prusalab.cz\/en\/blog\/irma-modularita-styl-a-bezpecnostni-prvky\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Velk\u00fd \u00fasp\u011bch pro \u010desk\u00fd design a\u00a0PrusaLab \u2013 chytr\u00e1 kabelka IRMA, za jej\u00edm\u017e designem stoj\u00ed Kl\u00e1ra \u0160makalov\u00e1 a\u00a0Jakub Stedina a\u00a0jej\u00ed\u017e v\u00fdvoj prob\u00edhal v\u00a0r\u00e1mci PrusaLab hardware akceler\u00e1toru, z\u00edskala presti\u017en\u00ed ocen\u011bn\u00ed iF\u00a0DESIGN AWARD 2025! Tato inovativn\u00ed kabelka, kter\u00e1 spojuje modern\u00ed technologie s\u00a0elegantn\u00edm zpracov\u00e1n\u00edm, se tak za\u0159adila mezi nejlep\u0161\u00ed designov\u00e9 po\u010diny sv\u011bta.<\/p>","protected":false},"author":1,"featured_media":36744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,86],"tags":[],"class_list":["post-35271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akcelerator","category-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chytr\u00e1 kabelka IRMA boduje v presti\u017en\u00ed sout\u011b\u017ei iF DESIGN AWARD 2025! - PrusaLab<\/title>\n<meta name=\"description\" content=\"Velk\u00fd \u00fasp\u011bch pro \u010desk\u00fd design a\u00a0PrusaLab \u2013 chytr\u00e1 kabelka IRMA, za jej\u00edm\u017e designem stoj\u00ed Kl\u00e1ra \u0160makalov\u00e1 a\u00a0Jakub Stedina a\u00a0jej\u00ed\u017e v\u00fdvoj prob\u00edhal v\u00a0r\u00e1mci PrusaLab hardware akceler\u00e1toru, z\u00edskala presti\u017en\u00ed ocen\u011bn\u00ed iF\u00a0DESIGN AWARD 2025! 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