{"id":35239,"date":"2025-02-11T14:34:51","date_gmt":"2025-02-11T13:34:51","guid":{"rendered":"https:\/\/prusalab.cz\/?p=35239"},"modified":"2025-02-11T14:34:51","modified_gmt":"2025-02-11T13:34:51","slug":"jak-dostat-hardware-startup-do-sveta-role-mentora-akceleratoru-v-oblasti-logistiky-ludek-drnec-dhl-express-cr","status":"publish","type":"post","link":"https:\/\/prusalab.cz\/en\/jak-dostat-hardware-startup-do-sveta-role-mentora-akceleratoru-v-oblasti-logistiky-ludek-drnec-dhl-express-cr\/","title":{"rendered":"How to get a hardware startup out into the world? The role of an accelerator mentor in the field of logistics \u2013 Lud\u011bk Drnec (DHL Express CZ)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">When building a hardware startup, you deal with development, manufacturing and funding, but a key question often gets forgotten: how will we get the product to customers? Logistics can make the difference between success and failure. We talked about this with\u00a0<strong><a href=\"https:\/\/www.linkedin.com\/in\/ludek-drnec-b4106a1\/\">Lud\u011bk Drnec<\/a><\/strong>, CEO of <strong>DHL Express Czech Republic<\/strong> and our <strong>mentor<\/strong> in the <strong>PrusaLab Hardware Accelerator<\/strong>programme. How can he help startups? Watch the video and find out why it pays to think about logistics right from the start of a project.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Role of a logistics mentor for hardware startups \u2013 Lud\u011bk Drnec (DHL Express CZ)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dVKMwbUnx34?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What do startups most frequently underestimate?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lud\u011bk Drnec sees a recurring problem: startup founders think about logistics <strong>too late<\/strong>. They have well-thought-out manufacturing and financing, but they lack a distribution strategy. \u201cOh, that'll sort itself out somehow...\u201d is, according to him, a common but dangerous approach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1\ufe0f\u20e3 Logistics is not just delivery \u2013 it starts right at the raw materials stage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is not just about getting the finished product to the end customer, but also about <strong>where the raw materials will come from and how they will get into production<\/strong>. Drnec points out that many startups underestimate the reality of supply chains. If you import components from Asia, you have to deal with <strong>delivery times, customs duties, certification and transport routes<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2\ufe0f\u20e3 Don't forget about the sales strategy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Startups often underestimate not only logistics, but also sales itself. \u201c<strong>Who you will sell it to, how you will sell it and how the customer will get hold of it<\/strong>, are questions you need to ask yourself right at the start.\u201d If you are targeting global markets, you will have to deal with exports, and therefore also<strong>\u00a0customs regulations, tax aspects and distribution partners<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3\ufe0f\u20e3 Are you packing properly? Maybe not.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hardware startups often don't pay much attention to the quality of packaging and the protection of their goods. Drnec warns: \u201c<strong>The last thing you want is to approach your first customers and deliver a damaged product to a third of them.<\/strong>\u201d That is why DHL Express helps startups not only with shipping, but also by recommending the right packaging solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4\ufe0f\u20e3 Batteries \u2013 a frequent stumbling block<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your product contains <strong>lithium batteries<\/strong>, you should be careful. Shipping regulations vary depending on volume, packaging method and destination. \u201c<strong>In some cases, you may find that air transport is not possible at all and you have to look for alternative routes.<\/strong>\u201d DHL Express offers advice in this area so that startups can avoid unexpected complications.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5\ufe0f\u20e3 Sustainability: A competitive advantage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Drnec points to the growing emphasis on <strong>green transport<\/strong>. DHL Express is introducing <strong>sustainable aviation fuel (SAF)<\/strong>, which significantly reduces the carbon footprint of transport. Start-ups looking to expand into Scandinavia, Japan or the USA should take sustainability seriously, as customers and investors are increasingly demanding it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Final advice: Don't be afraid to outsource<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<strong>I understand that startup founders want to handle everything themselves, but some things are more efficient to outsource \u2013 for example, logistics or accounting.<\/strong>\u201d says Drnec. His recommendation? Don't be afraid to turn to experts \u2013 it will save you both time and money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More about \ud83d\udc49\u00a0<strong><a href=\"https:\/\/prusalab.cz\/en\/akcelerator\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrusaLab hardware accelerator<\/a><\/strong>\u00a0\ud83d\udc48<\/p>","protected":false},"excerpt":{"rendered":"<p>When building a hardware startup, you deal with development, manufacturing and funding, but a key question is often forgotten: how will we get the product to customers? Logistics can make the difference between success and failure. We talked about this with Lud\u011bk Drnec, CEO of DHL Express Czech Republic and our mentor in the PrusaLab Hardware Accelerator programme. How can he help startups? Watch the video and find out why it pays to think about logistics right from the start of a project.<\/p>","protected":false},"author":1,"featured_media":35251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,104,81],"tags":[],"class_list":["post-35239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akcelerator","category-mentor-akceleratoru","category-rozhovory"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak dostat hardware startup do sv\u011bta? Role mentora akceler\u00e1toru v\u00a0oblasti logistiky \u2013 Lud\u011bk Drnec (DHL Express \u010cR) - PrusaLab<\/title>\n<meta name=\"description\" content=\"P\u0159i budov\u00e1n\u00ed hardwarov\u00e9ho startupu se \u0159e\u0161\u00ed v\u00fdvoj, v\u00fdroba a\u00a0financov\u00e1n\u00ed, ale \u010dasto se zapom\u00edn\u00e1 na kl\u00ed\u010dovou ot\u00e1zku: Jak dostaneme produkt k\u00a0z\u00e1kazn\u00edk\u016fm? Pr\u00e1v\u011b logistika m\u016f\u017ee rozhodnout o\u00a0\u00fasp\u011bchu nebo ne\u00fasp\u011bchu. O\u00a0t\u00e9to problematice jsme si pov\u00eddali s\u00a0Lu\u010fkem Drncem, gener\u00e1ln\u00edm \u0159editelem DHL Express \u010cesk\u00e1 republika a\u00a0na\u0161\u00edm mentorem v programu PrusaLab Hardware Akceler\u00e1tor. Jak m\u016f\u017ee startup\u016fm pomoci? Pod\u00edvejte se na video a\u00a0zjist\u011bte, pro\u010d je dobr\u00e9 na logistiku myslet u\u017e od za\u010d\u00e1tku projektu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prusalab.cz\/en\/jak-dostat-hardware-startup-do-sveta-role-mentora-akceleratoru-v-oblasti-logistiky-ludek-drnec-dhl-express-cr\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak dostat hardware startup do sv\u011bta? Role mentora akceler\u00e1toru v\u00a0oblasti logistiky \u2013 Lud\u011bk Drnec (DHL Express \u010cR) - PrusaLab\" \/>\n<meta property=\"og:description\" content=\"P\u0159i budov\u00e1n\u00ed hardwarov\u00e9ho startupu se \u0159e\u0161\u00ed v\u00fdvoj, v\u00fdroba a\u00a0financov\u00e1n\u00ed, ale \u010dasto se zapom\u00edn\u00e1 na kl\u00ed\u010dovou ot\u00e1zku: Jak dostaneme produkt k\u00a0z\u00e1kazn\u00edk\u016fm? Pr\u00e1v\u011b logistika m\u016f\u017ee rozhodnout o\u00a0\u00fasp\u011bchu nebo ne\u00fasp\u011bchu. O\u00a0t\u00e9to problematice jsme si pov\u00eddali s\u00a0Lu\u010fkem Drncem, gener\u00e1ln\u00edm \u0159editelem DHL Express \u010cesk\u00e1 republika a\u00a0na\u0161\u00edm mentorem v programu PrusaLab Hardware Akceler\u00e1tor. Jak m\u016f\u017ee startup\u016fm pomoci? Pod\u00edvejte se na video a\u00a0zjist\u011bte, pro\u010d je dobr\u00e9 na logistiku myslet u\u017e od za\u010d\u00e1tku projektu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prusalab.cz\/en\/jak-dostat-hardware-startup-do-sveta-role-mentora-akceleratoru-v-oblasti-logistiky-ludek-drnec-dhl-express-cr\/\" \/>\n<meta property=\"og:site_name\" content=\"PrusaLab\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PrusaLab\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-11T13:34:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2025\/03\/Still-2025-03-04-143315_2.18.1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PrusaLab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PrusaLab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prusalab.cz\\\/jak-dostat-hardware-startup-do-sveta-role-mentora-akceleratoru-v-oblasti-logistiky-ludek-drnec-dhl-express-cr\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prusalab.cz\\\/jak-dostat-hardware-startup-do-sveta-role-mentora-akceleratoru-v-oblasti-logistiky-ludek-drnec-dhl-express-cr\\\/\"},\"author\":{\"name\":\"PrusaLab\",\"@id\":\"https:\\\/\\\/prusalab.cz\\\/#\\\/schema\\\/person\\\/8ce07076a3fd999af15269abad8e738e\"},\"headline\":\"Jak dostat hardware startup do sv\u011bta? 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