{"id":34235,"date":"2024-11-14T10:00:00","date_gmt":"2024-11-14T09:00:00","guid":{"rendered":"https:\/\/prusalab.cz\/?p=34235"},"modified":"2024-11-14T10:00:00","modified_gmt":"2024-11-14T09:00:00","slug":"irma-po-demo-day-miri-na-trh-chytra-kabelka-s-podporou-prusalabu-a-milionovou-investici-od-josefa-prusi","status":"publish","type":"post","link":"https:\/\/prusalab.cz\/en\/irma-po-demo-day-miri-na-trh-chytra-kabelka-s-podporou-prusalabu-a-milionovou-investici-od-josefa-prusi\/","title":{"rendered":"IRMA is heading to market after Demo Day \u2013 a smart handbag backed by PrusaLab and a million-crown investment from Josef Pr\u016f\u0161a"},"content":{"rendered":"<p class=\"wp-block-paragraph\">On Thursday 14 November, the smart handbag was officially launched at the Ones Concept Design Store in Prague <a href=\"https:\/\/www.irmagard.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">IRMA<\/a>. This innovative project, which was created as part of the PrusaLab hardware accelerator, is now heading to customers. Following the completion of the acceleration programme, a successful presentation at Demo Day and the fine-tuning of the manufacturing process, IRMA has secured a multi-million investment from Josef Pr\u016f\u0161a, a leader in the 3D printing field.<\/p>\n\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Project <strong>IRMA smart handbags<\/strong>, which caught the attention of both media representatives and the audience at the PrusaLab Demo Day, has achieved another <strong>significant milestone<\/strong>. A product that connects<strong> fashion design<\/strong> s&nbsp;<strong>safety features<\/strong>, was the 14th of November <strong>launched<\/strong>. IRMA is the result of a collaboration between designers <strong>Kl\u00e1ra \u0160makalov\u00e1<\/strong> (<strong>Akari<\/strong>) and two-time award winner <strong>Red Dot Awards<\/strong> <strong>Jakub Stedina<\/strong> (<strong>Stedina Design<\/strong>), who with the support <strong>PrusaLab hardware accelerator<\/strong> they moved their concept from the prototype phase to the final form.<\/p>\n\n\n\n\n\n\n<div class=\"gb-headline gb-headline-d832ca56\"><span class=\"gb-icon\"><svg aria-hidden=\"true\" height=\"1em\" width=\"1em\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M96 224C84.72 224 74.05 226.3 64 229.9V224c0-35.3 28.7-64 64-64c17.67 0 32-14.33 32-32S145.7 96 128 96C57.42 96 0 153.4 0 224v96c0 53.02 42.98 96 96 96s96-42.98 96-96S149 224 96 224zM352 224c-11.28 0-21.95 2.305-32 5.879V224c0-35.3 28.7-64 64-64c17.67 0 32-14.33 32-32s-14.33-32-32-32c-70.58 0-128 57.42-128 128v96c0 53.02 42.98 96 96 96s96-42.98 96-96S405 224 352 224z\"><\/path><\/svg><\/span><span class=\"gb-headline-text\"><em>\u201eAccording to alarming European statistics, as many as 83 % young women aged between 16 and 29 adjust their behaviour and routes out of fear of being attacked,\u201c<\/em> said Kl\u00e1ra \u0160makalov\u00e1 to the iDNES.cz server.<\/span><\/div>\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The IRMA handbag provides owners with reliable and discreet support during everyday activities. It includes technological features such as <strong>powerful alarm<\/strong> a&nbsp;<strong>powerful LED light<\/strong> to increase the owner's comfort when moving around the city in the evening. <strong>Wireless charging<\/strong> and will ensure that the phone is always ready for use. In addition, the handbag is equipped with <strong>replaceable shell<\/strong>, which allows for its appearance <strong>fully customise<\/strong> the individual style of the female owner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About the IRMA handbag<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">IRMA is a smart handbag that combines an elegant, customisable design with advanced technology:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Security features:<\/strong> A powerful alarm and a strong LED light increase the owner's comfort when moving around the city in the evening.<\/li>\n\n\n\n<li><strong>Wireless charging:<\/strong> The integrated charger keeps the phone always ready for use.<\/li>\n\n\n\n<li><strong>Customisable design:<\/strong> Interchangeable shells allow the owner to adapt the look of the handbag to suit her style.<\/li>\n\n\n\n<li><strong>Emphasis on user-friendliness and precise design: <\/strong>IRMA has been designed with the user's maximum comfort in mind and with a focus on detail. The surface finish, intuitive control of charging (and non-discharging) modes, and interactive features, such as feedback when opening the handbag, make IRMA not only a technologically advanced product, but also a pleasant companion for everyday life. This emphasis on user experience (UX) is a distinct competitive feature that places IRMA among high-tech products with a premium design.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Support for PrusaLab and a million-pound investment from Josef Pr\u016f\u0161a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">IRMA was created with the full support of the PrusaLab hardware accelerator, which provided the team of designers with access to technological and prototyping facilities as well as expert guidance throughout the development process. Several key factors led to IRMA's acceptance into the programme. Kl\u00e1ra \u0160makalov\u00e1 and Jakub Stedina convinced us with their strong commitment and determination to see the project through to the end, which is crucial for success in the accelerator. Furthermore, their team forms an ideal combination of professional skills \u2013 Kl\u00e1ra brings experience from the fashion industry and her own fashion brand, while Jakub, as a technically focused industrial designer, contributes technical knowledge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another reason for accepting IRMA into the PrusaLab hardware accelerator was the opportunity for long-term prototyping and modification of the handbag using FDM 3D printing before parts using other manufacturing methods were chosen, which saved a lot of time and costs. Last but not least, the experience gained from solving the technical challenges of the IRMA project, which enriched our development team, was also very valuable to us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Success at Demo Day, where IRMA gained recognition for its emphasis on both safety and aesthetics, led to another significant step \u2013 Josef Prusa, founder of Prusa Research and a 3D printing pioneer, decided to invest millions of crowns in the project. This supported the development of the IRMA project and its launch on the market. A new phase is thus beginning for IRMA \u2013 entering the market and meeting customers directly.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-68b842f1\"><img decoding=\"async\" class=\"gb-image gb-image-68b842f1\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2024\/06\/Kopie-souboru-P1165481-1024x683.jpg\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">About the PrusaLab hardware accelerator<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The PrusaLab hardware accelerator is a programme designed for startups and innovative projects with an emphasis on prototyping, technological development and access to manufacturing facilities. Operating under the auspices of Josef Pr\u016f\u0161a, the accelerator provides early-stage entrepreneurs and creators with everything they need to move their products from the prototype to the manufacturing stage, and prepares them for a successful launch on the market. The investment in IRMA is proof that PrusaLab supports promising projects with high potential even after the acceleration is complete.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1021e980\"><img decoding=\"async\" class=\"gb-image gb-image-1021e980\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2024\/06\/Kopie-souboru-P1165537-1024x623.jpg\"\/><\/figure>\n\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">visualisation: IRMA<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Follow IRMA's next steps and her impact on the world of fashion accessories and technology.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Ve \u010dtvrtek 14. listopadu se v\u00a0pra\u017esk\u00e9m Ones Concept Design Store ofici\u00e1ln\u011b p\u0159edstavila chytr\u00e1 kabelka IRMA. Tento inovativn\u00ed projekt, kter\u00fd vznikl v\u00a0r\u00e1mci PrusaLab hardware akceler\u00e1toru, nyn\u00ed m\u00ed\u0159\u00ed k\u00a0z\u00e1kazn\u00edk\u016fm. Po dokon\u010den\u00ed akcelera\u010dn\u00edho programu, \u00fasp\u011b\u0161n\u00e9m p\u0159edveden\u00ed na Demo Day a\u00a0dolad\u011bn\u00ed v\u00fdrobn\u00edho procesu IRMA z\u00edskala n\u011bkolikamilionovou investici od Josefa Pr\u016f\u0161i, l\u00eddra v\u00a0oblasti 3D\u00a0tisku.<\/p>","protected":false},"author":1,"featured_media":34241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,86],"tags":[],"class_list":["post-34235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akcelerator","category-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IRMA po Demo Day m\u00ed\u0159\u00ed na trh \u2013 chytr\u00e1 kabelka s\u00a0podporou PrusaLabu a\u00a0milionovou investic\u00ed od Josefa Pr\u016f\u0161i - PrusaLab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prusalab.cz\/en\/irma-po-demo-day-miri-na-trh-chytra-kabelka-s-podporou-prusalabu-a-milionovou-investici-od-josefa-prusi\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IRMA po Demo Day m\u00ed\u0159\u00ed na trh \u2013 chytr\u00e1 kabelka s\u00a0podporou PrusaLabu a\u00a0milionovou investic\u00ed od Josefa Pr\u016f\u0161i - PrusaLab\" \/>\n<meta property=\"og:description\" content=\"Ve \u010dtvrtek 14. listopadu se v\u00a0pra\u017esk\u00e9m Ones Concept Design Store ofici\u00e1ln\u011b p\u0159edstavila chytr\u00e1 kabelka IRMA. 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