{"id":31699,"date":"2024-06-27T10:45:15","date_gmt":"2024-06-27T09:45:15","guid":{"rendered":"https:\/\/prusalab.cz\/?p=31699"},"modified":"2024-06-27T10:45:15","modified_gmt":"2024-06-27T09:45:15","slug":"irma-modularita-styl-a-bezpecnostni-prvky","status":"publish","type":"post","link":"https:\/\/prusalab.cz\/en\/irma-modularita-styl-a-bezpecnostni-prvky\/","title":{"rendered":"IRMA: modularity, style and safety features"},"content":{"rendered":"<p class=\"wp-block-paragraph\">At a recent <strong>Demo Day<\/strong> the project from the previous round was presented to journalists and investors <strong>PrusaLab hardware accelerator<\/strong> \u2013 <strong>smart handbag IRMA<\/strong>. This unique product, designed <strong>Kl\u00e1ra \u0160makalov\u00e1<\/strong> in collaboration with a designer <strong>Jakub Stedina<\/strong>, is not only stylish <strong>fashion item<\/strong>, but also <strong>practical helper<\/strong>, which by its functions <strong>increases safety<\/strong> a <strong>comfort <\/strong>its <strong>female bearers<\/strong>.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0d1d3edb\"><img decoding=\"async\" class=\"gb-image gb-image-0d1d3edb\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2024\/06\/IMG_6525-1024x576.jpg\" alt=\"\" title=\"IMG_6525\"\/>\n<figcaption class=\"gb-headline gb-headline-d03ef3a5 gb-headline-text\">\u00a9 IRMA<\/figcaption>\n<\/figure>\n\n\n\n<h2 class=\"gb-headline gb-headline-ffa3e3e1 gb-headline-text\">More than just a fashion accessory<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Besides its attractive appearance, IRMA brings many innovations aimed at increasing the safety of women when moving outside the home in the evening.<strong> <\/strong>The handbag is equipped with several <strong>security features<\/strong>, which can significantly help in crisis situations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key features include <strong>high-performance lighting<\/strong>, <strong>120dB alarm<\/strong>, <strong>GPS tracker<\/strong>, <strong>NFC chip<\/strong> a <strong>MagSafe charger<\/strong> for smartphones. Thanks to these features, the handbag can provide not only <strong>light for the journey<\/strong>, but also <strong>dazzle <\/strong>potential<strong> the attacker<\/strong> or immediately <strong>alert people nearby <\/strong>loud<strong> warn them<\/strong>. And although it might not seem so at first glance, even the function <strong>topping up the phone<\/strong> it is among the security features \u2013 with a dead phone you simply cannot call for help. Kl\u00e1ra \u0160makalov\u00e1, who previously led the successful women's clothing brand Akari, and Jakub Stedina with extensive experience in industrial design decided to create a handbag that <strong>responds to the real needs of women in the modern world<\/strong>.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f96a20b8\"><img decoding=\"async\" class=\"gb-image gb-image-f96a20b8 is-style-default\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2024\/06\/kabelka-07d-exp.366-1024x819.jpg\" alt=\"\" title=\"handbag-07d-exp.366\"\/>\n<figcaption class=\"gb-headline gb-headline-abc08e9f gb-headline-text\">\u00a9 IRMA<\/figcaption>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Entirely up to you<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the key elements of IRMA is its<strong> modularity<\/strong>. The handbag is designed so that users can<strong> change the side pockets <\/strong>according to current need or mood.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the future, the possibility of integrating other practical modules, such as a speaker (or bento box) as well as <strong>limited editions<\/strong> side pockets, which will be created in cooperation with <strong>leading designers<\/strong>,<strong> designers <\/strong>a<strong> artists<\/strong>.&nbsp;<\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acceleration<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The IRMA project has received significant support as part of the PrusaLab hardware accelerator. In addition to financial backing and intensive mentoring, our experts <strong>created <\/strong>a <strong>they tested the technical solution <\/strong>a<strong> they manufactured the first functional prototype<\/strong>. This process took place over a period of 12 months right in our Hole\u0161ovice workshop.&nbsp;<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-68b842f1\"><img decoding=\"async\" class=\"gb-image gb-image-68b842f1\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2024\/06\/Kopie-souboru-P1165481-1024x683.jpg\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ready for market<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">IRMA should be available for sale as early as the autumn of this year. The price of the base model will be around 15,000 CZK, while the prices of special editions will vary.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The handbag is getting ready for<strong> official launch<\/strong> at the fashion show <strong>Eye-catcher<\/strong> in Vienna.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4e8e329c\"><img decoding=\"async\" class=\"gb-image gb-image-4e8e329c\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2024\/06\/top-scena.bip_.363d-1024x819.jpg\"\/>\n<figcaption class=\"gb-headline gb-headline-e637a3d7 gb-headline-text\">\u00a9 IRMA<\/figcaption>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What's next?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kl\u00e1ra \u0160makalov\u00e1 and Jakub Stedina plan to continue working on improving the IRMA handbag. Their goal is for IRMA not to be just a seasonal hit, but<strong> long-term partner <\/strong>for all women who are looking for a combination <strong>style <\/strong>a<strong> security<\/strong>.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1021e980\"><img decoding=\"async\" class=\"gb-image gb-image-1021e980\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2024\/06\/Kopie-souboru-P1165537-1024x623.jpg\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The IRMA handbag has the potential to become the new standard in the field of fashion accessories, where safety and style go hand in hand. The Demo Day at PrusaLab thus demonstrated that innovation and creativity know no bounds.<\/p>","protected":false},"excerpt":{"rendered":"<p>Na PrusaLab hardware akceler\u00e1tor byla p\u0159edstavena chytr\u00e1 kabelka IRMA. Jedn\u00e1 se o kabelku, kter\u00e1 v sob\u011b zahrnuje n\u011bkolik bezpe\u010dnostn\u00edch prvk\u016f, kter\u00e9 maj\u00ed p\u0159isp\u011bt k v\u011bt\u0161\u00ed bezpe\u010dnosti majitelky.<\/p>","protected":false},"author":1,"featured_media":31733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[],"class_list":["post-31699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akcelerator"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IRMA: modularita, styl a\u00a0bezpe\u010dnostn\u00ed prvky - PrusaLab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prusalab.cz\/en\/irma-modularita-styl-a-bezpecnostni-prvky\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IRMA: modularita, styl a\u00a0bezpe\u010dnostn\u00ed prvky - PrusaLab\" \/>\n<meta property=\"og:description\" content=\"Na PrusaLab hardware akceler\u00e1tor byla p\u0159edstavena chytr\u00e1 kabelka IRMA. Jedn\u00e1 se o kabelku, kter\u00e1 v sob\u011b zahrnuje n\u011bkolik bezpe\u010dnostn\u00edch prvk\u016f, kter\u00e9 maj\u00ed p\u0159isp\u011bt k v\u011bt\u0161\u00ed bezpe\u010dnosti majitelky.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prusalab.cz\/en\/irma-modularita-styl-a-bezpecnostni-prvky\/\" \/>\n<meta property=\"og:site_name\" content=\"PrusaLab\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PrusaLab\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-27T09:45:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2024\/06\/IMG_6527.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prusalab.cz\\\/irma-modularita-styl-a-bezpecnostni-prvky\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prusalab.cz\\\/irma-modularita-styl-a-bezpecnostni-prvky\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/prusalab.cz\\\/#\\\/schema\\\/person\\\/8ce07076a3fd999af15269abad8e738e\"},\"headline\":\"IRMA: modularita, styl a\u00a0bezpe\u010dnostn\u00ed prvky\",\"datePublished\":\"2024-06-27T09:45:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prusalab.cz\\\/irma-modularita-styl-a-bezpecnostni-prvky\\\/\"},\"wordCount\":556,\"publisher\":{\"@id\":\"https:\\\/\\\/prusalab.cz\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prusalab.cz\\\/irma-modularita-styl-a-bezpecnostni-prvky\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prusalab.cz\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/IMG_6527.jpg\",\"articleSection\":[\"Akceler\u00e1tor\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prusalab.cz\\\/irma-modularita-styl-a-bezpecnostni-prvky\\\/\",\"url\":\"https:\\\/\\\/prusalab.cz\\\/irma-modularita-styl-a-bezpecnostni-prvky\\\/\",\"name\":\"IRMA: modularita, styl a\u00a0bezpe\u010dnostn\u00ed prvky - 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