{"id":37276,"date":"2026-06-22T11:30:59","date_gmt":"2026-06-22T11:30:59","guid":{"rendered":"https:\/\/prusalab.cz\/?post_type=portfolio&#038;p=37276"},"modified":"2026-07-01T12:33:12","modified_gmt":"2026-07-01T12:33:12","slug":"irma-chytra-kabelka-ktera-propojuje-design-bezpecnost-a-technologie","status":"publish","type":"portfolio","link":"https:\/\/prusalab.cz\/en\/portfolio\/irma-chytra-kabelka-ktera-propojuje-design-bezpecnost-a-technologie\/","title":{"rendered":"IRMA: A smart handbag combining design, safety and technology"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div id=\"projectgrad\" data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1782909190162 vc_row-has-fill vc_row-o-full-height vc_row-o-columns-bottom vc_row-flex wd-bg-center-top wd-rs-6a4508fde5206\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element vc_custom_1771842116692\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul class=\"proj-cats-list\"><li class=\"proj-cat-item\">Accelerated<\/li><\/ul> <br \/>\n<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxxl nadpis1\">IRMA: A smart handbag combining design, safety and technology<\/h4>\n\t\t<\/div>\n\t<\/div>\n\t\t<div id=\"wd-6a39151179f7b\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a39151179f7b text-left\">\n\t\t\t<p>How to create a product that is as elegant as it is practical? The IRMA startup was created with the aim of offering women an everyday accessory that not only looks good, but also actively contributes to their safety. The project by designer Kl\u00e1ra \u0160makalov\u00e1 and industrial designer Jakub Stedina went through the PrusaLab acceleration programme in 2023, where key prototypes and technical solutions were developed. Today, IRMA is an award-winning product that has received the prestigious iF Design Award and successfully entered the market.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1782905603335 vc_row-has-fill wd-rs-6a44fafc5e381 wd-section-stretch\"><div class=\"wpb_column vc_column_container vc_col-sm-12 wd-rs-6a44fab136743\"><div class=\"vc_column-inner vc_custom_1782905530728\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1782905639156 vc_row-has-fill wd-rs-6a44fb1b6038c\"><div class=\"wpb_column vc_column_container vc_col-sm-3 wd-rs-699c5114677c0\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a39154f8d9fe\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a39154f8d9fe text-left wd-fontsize-m\">\n\t\t\t<p><strong>Start-up<\/strong><br \/>\nKl\u00e1ra \u0160makalov\u00e1, Jakub Stedina<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3 vc_col-has-fill wd-rs-6a44fb48bab8b\"><div class=\"vc_column-inner vc_custom_1782905697599\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a39156b5d190\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a39156b5d190 text-left wd-fontsize-m\">\n\t\t\t<p><strong>Region<\/strong><br \/>\nDesign, wearables, security, consumer electronics<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3 vc_col-has-fill wd-rs-6a44f9d3c5954\"><div class=\"vc_column-inner vc_custom_1782905303007\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a39157362c67\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a39157362c67 text-left wd-fontsize-m\">\n\t\t\t<p><strong>Year of Acceleration<\/strong><br \/>\n2023<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3 wd-rs-6a44fa018f9fd\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a391581cefa8\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a391581cefa8 text-left wd-fontsize-m\">\n\t\t\t<p><strong>Aim of the programme<\/strong><br \/>\nDevelopment of a functional prototype ready for series production<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row wpb_row vc_row-fluid projekttablet vc_custom_1782906891734 vc_row-o-content-middle vc_row-flex wd-rs-6a450007c3d01\"><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a391c0076577\" class=\"wd-image wd-wpb wd-rs-6a391c0076577 text-left\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169917web-scaled-e1782127644145.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169917web-scaled-e1782127644145.jpg 1920w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169917web-scaled-e1782127644145-300x300.jpg 300w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169917web-scaled-e1782127644145-1024x1024.jpg 1024w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169917web-scaled-e1782127644145-150x150.jpg 150w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169917web-scaled-e1782127644145-768x768.jpg 768w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169917web-scaled-e1782127644145-1536x1536.jpg 1536w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169917web-scaled-e1782127644145-500x500.jpg 500w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a39161469c2b\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a39161469c2b text-left\">\n\t\t\t<h2>When a handbag can do more than just carry things<\/h2>\n<p class=\"isSelectedEnd\">The impetus for the creation of the project was personal.<\/p>\n<p class=\"isSelectedEnd\">Kl\u00e1ra \u0160makalov\u00e1 wanted to create a product that would give women a greater sense of security without having to carry an extra device or use defensive products.<\/p>\n<p class=\"isSelectedEnd\">Together with industrial designer Jakub Stedina, they therefore looked for a way to combine an elegant fashion accessory with modern technology. That is how IRMA was created.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a391ae3081dc\" class=\"wd-image wd-wpb wd-rs-6a391ae3081dc text-center\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"866\" height=\"866\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/kabelka-07d-exp.366-e1782127308797.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/kabelka-07d-exp.366-e1782127308797.jpg 866w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/kabelka-07d-exp.366-e1782127308797-300x300.jpg 300w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/kabelka-07d-exp.366-e1782127308797-150x150.jpg 150w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/kabelka-07d-exp.366-e1782127308797-768x768.jpg 768w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/kabelka-07d-exp.366-e1782127308797-500x500.jpg 500w\" sizes=\"auto, (max-width: 866px) 100vw, 866px\" \/>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a39162d74ecb\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a39162d74ecb text-left\">\n\t\t\t<h2>Smart handbag of the new generation<\/h2>\n<p class=\"isSelectedEnd\">At first glance, IRMA looks like a designer handbag. Inside, however, it conceals features designed to make everyday life easier.<\/p>\n<p class=\"isSelectedEnd\">It is equipped with an alarm, an LED light and wireless phone charging. Thanks to its modular design, its appearance can also be changed using interchangeable shells.<\/p>\n<p>From the beginning, the aim was for the technology to be a natural part of the product and not disrupt its design.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid projekttablet projekttablet-b vc_custom_1782906725773 vc_row-o-content-middle vc_row-flex wd-rs-6a44ff58af96a\"><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a39163fbc707\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a39163fbc707 text-left\">\n\t\t\t<h2>From idea to working product<\/h2>\n<p class=\"isSelectedEnd\">When the team entered the PrusaLab Hardware Accelerator, they had primarily a concept and initial prototypes at their disposal.<\/p>\n<p class=\"isSelectedEnd\">During the programme, the team gained access to rapid prototyping technologies, expert consultations and the experience of mentors.<\/p>\n<p>The biggest challenge was combining electronics, design and user comfort into a single compact product. The accelerator made it possible to quickly test various options and continuously improve the design.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a391b853a923\" class=\"wd-image wd-wpb wd-rs-6a391b853a923 text-left\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"1707\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5402IRMA-scaled-e1782127555872.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5402IRMA-scaled-e1782127555872.jpg 1707w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5402IRMA-scaled-e1782127555872-300x300.jpg 300w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5402IRMA-scaled-e1782127555872-1024x1024.jpg 1024w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5402IRMA-scaled-e1782127555872-150x150.jpg 150w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5402IRMA-scaled-e1782127555872-768x768.jpg 768w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5402IRMA-scaled-e1782127555872-1536x1536.jpg 1536w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5402IRMA-scaled-e1782127555872-500x500.jpg 500w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\" \/>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a39166f2ffaa\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a39166f2ffaa text-left\">\n\t\t\t<h2>Design, technology and user experience<\/h2>\n<p class=\"isSelectedEnd\">3D printing played an important role during development.<\/p>\n<p class=\"isSelectedEnd\">Using prototypes, the team was able to verify the design solutions, ergonomics, and layout of electronic components, and quickly identify potential problems.<\/p>\n<p class=\"isSelectedEnd\">Alongside the technical side, the user experience was also addressed \u2013 function control, charging, and the integration of safety features with a premium look.<\/p>\n<p>The result is a product that combines aesthetics, practicality and modern technologies.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a391bf73011d\" class=\"wd-image wd-wpb wd-rs-6a391bf73011d text-center\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169816web-scaled-e1782127456778.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169816web-scaled-e1782127456778.jpg 1920w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169816web-scaled-e1782127456778-300x300.jpg 300w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169816web-scaled-e1782127456778-1024x1024.jpg 1024w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169816web-scaled-e1782127456778-150x150.jpg 150w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169816web-scaled-e1782127456778-768x768.jpg 768w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169816web-scaled-e1782127456778-1536x1536.jpg 1536w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169816web-scaled-e1782127456778-500x500.jpg 500w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1777993160939 wd-rs-69fa05c383230\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-69fa04503dc04\" class=\"wd-rs-69fa04503dc04 vc_custom_1777992786840 wd-button-wrapper text-center\"><a href=\"#\" title=\"Contact Us\" style=\"--btn-color:#fff;--btn-color-hover:#fff;\" class=\"btn btn-style-default btn-shape-rectangle btn-size-large readmore-toggle btn-icon-pos-right\">Read on<span class=\"wd-btn-icon\"><span class=\"wd-icon fa fa-solid fa-arrow-turn-down\"><\/span><\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid readmore-hidden-content vc_custom_1777992818172 wd-rs-69fa046e7b611\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-169 vc_video-el-width-50 vc_video-align-center wd-rs-6a3916ec358cb\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" title=\"What was the PrusaLab hardware accelerator like from the perspective of Kl\u00e1ra \u0160makalov\u00e1 (IRMA)?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TpXPn7Fkizs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div id=\"wd-6a3916866e8f2\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a3916866e8f2 text-left\">\n\t\t\t<h2>Acceleration is not just about technologies<\/h2>\n<p class=\"isSelectedEnd\">Business support was also an important part of the programme.<\/p>\n<p class=\"isSelectedEnd\">The team consulted on logistics, financial planning, marketing and future production. In collaboration with mentors and programme partners, the foundations of the supply chain and business model were created.<\/p>\n<p class=\"isSelectedEnd\">It was precisely this combination of technical and business mentoring that enabled the design project to be transformed into a product ready for market entry.<\/p>\n<h2>Demo Day, investment and launch<\/h2>\n<p class=\"isSelectedEnd\">After the acceleration programme ended, IRMA was presented at the PrusaLab Demo Day.<\/p>\n<p class=\"isSelectedEnd\">The project captured the attention not only of visitors and the media, but also of Josef Pr\u016f\u0161a, who subsequently decided to invest several million crowns in the startup. The investment made it possible to finalise production preparations and accelerate the product's launch on the market.<\/p>\n<p class=\"isSelectedEnd\">The official premiere took place in November 2024 at the Ones Concept Design Store in Prague, where IRMA was presented to the public as a finished product for the first time.<\/p>\n<h2>iF Design Award<\/h2>\n<p class=\"isSelectedEnd\">The year 2025 became a significant milestone.<\/p>\n<p class=\"isSelectedEnd\">IRMA has won the prestigious iF Design Award 2025, one of the most respected industrial design accolades in the world. Out of nearly 11,000 entries from 66 countries, it impressed the jury with its combination of elegant design, technological innovation and clearly defined user benefit.<\/p>\n<p class=\"isSelectedEnd\">The award confirmed that a Czech startup can succeed even on the global stage.<\/p>\n<h2>About the Founders<\/h2>\n<p class=\"isSelectedEnd\">Kl\u00e1ra \u0160makalov\u00e1 is behind the fashion brand Akari, which she has been building since 2008. She has long been dedicated to fashion design and working with premium materials.<\/p>\n<p class=\"isSelectedEnd\">Jakub Stedina is an industrial designer with over a hundred completed projects. He is also a two-time recipient of the prestigious Red Dot Award and has long been dedicated to developing products at the intersection of design and technology.<\/p>\n<p class=\"isSelectedEnd\">By combining their expertise, they created a product that bridges the worlds of fashion, industrial design and consumer electronics.<\/p>\n<h2>Result<\/h2>\n<p class=\"isSelectedEnd\">IRMA is a prime example of a startup that managed to use acceleration to quickly transition from an idea to a market-ready product.<\/p>\n<p class=\"isSelectedEnd\">During the programme, functional prototypes were created, manufacturing processes were verified, a business model was established and the foundations for future production were laid. This was followed by an investment, market launch and an international design award.<\/p>\n<p>Today, IRMA is proof that the combination of design, technology and strong personal motivation can lead to the creation of a product that solves a real problem while holding its own against the world's best brands.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1777992373433 vc_row-no-padding wd-rs-69fa02b14ce08\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"gallery_128\" class=\"wd-images-gallery wd-wpb wd-rs-6a391c66c92ac vc_custom_1782127852749 photoswipe-images wd-carousel-container wd-wpb\" style=\"--wd-justify-content:center;--wd-align-items:center;\">\n\t\t\t\t\t\t\t<div class=\"wd-carousel-inner\">\n\t\t\t\n\t\t\t<div class=\"wd-carousel wd-grid\"data-speed=\"5000\" data-autoplay=\"yes\" data-scroll_per_page=\"yes\" style=\"--wd-col-lg:6;--wd-col-md:4;--wd-col-sm:2;--wd-gap-lg:0px;\">\n\t\t\t\t\t\t\t\t\t<div class=\"wd-carousel-wrap\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Kopie-souboru-P1165481.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"1\" data-width=\"2048\" data-height=\"1365\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Kopie-souboru-P1165481-500x500.jpg\" class=\"wd-gallery-image image-1\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Kopie-souboru-P1165481-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Kopie-souboru-P1165481-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5402IRMA-scaled-e1782127555872.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"2\" data-width=\"1707\" data-height=\"1707\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5402IRMA-scaled-e1782127555872-500x500.jpg\" class=\"wd-gallery-image image-2\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5402IRMA-scaled-e1782127555872-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5402IRMA-scaled-e1782127555872-300x300.jpg 300w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5402IRMA-scaled-e1782127555872-1024x1024.jpg 1024w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5402IRMA-scaled-e1782127555872-150x150.jpg 150w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5402IRMA-scaled-e1782127555872-768x768.jpg 768w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5402IRMA-scaled-e1782127555872-1536x1536.jpg 1536w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5402IRMA-scaled-e1782127555872.jpg 1707w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169816web-scaled-e1782127456778.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"3\" data-width=\"1920\" data-height=\"1920\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169816web-scaled-e1782127456778-500x500.jpg\" class=\"wd-gallery-image image-3\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169816web-scaled-e1782127456778-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169816web-scaled-e1782127456778-300x300.jpg 300w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169816web-scaled-e1782127456778-1024x1024.jpg 1024w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169816web-scaled-e1782127456778-150x150.jpg 150w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169816web-scaled-e1782127456778-768x768.jpg 768w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169816web-scaled-e1782127456778-1536x1536.jpg 1536w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169816web-scaled-e1782127456778.jpg 1920w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/kabelka-07d-exp.366-e1782127308797.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"4\" data-width=\"866\" data-height=\"866\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/kabelka-07d-exp.366-e1782127308797-500x500.jpg\" class=\"wd-gallery-image image-4\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/kabelka-07d-exp.366-e1782127308797-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/kabelka-07d-exp.366-e1782127308797-300x300.jpg 300w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/kabelka-07d-exp.366-e1782127308797-150x150.jpg 150w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/kabelka-07d-exp.366-e1782127308797-768x768.jpg 768w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/kabelka-07d-exp.366-e1782127308797.jpg 866w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/IMG_6525.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"5\" data-width=\"1920\" data-height=\"1080\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/IMG_6525-500x500.jpg\" class=\"wd-gallery-image image-5\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/IMG_6525-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/IMG_6525-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169917web-scaled-e1782127644145.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"6\" data-width=\"1920\" data-height=\"1920\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169917web-scaled-e1782127644145-500x500.jpg\" class=\"wd-gallery-image image-6\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169917web-scaled-e1782127644145-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169917web-scaled-e1782127644145-300x300.jpg 300w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169917web-scaled-e1782127644145-1024x1024.jpg 1024w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169917web-scaled-e1782127644145-150x150.jpg 150w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169917web-scaled-e1782127644145-768x768.jpg 768w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169917web-scaled-e1782127644145-1536x1536.jpg 1536w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169917web-scaled-e1782127644145.jpg 1920w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169830web-scaled.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"7\" data-width=\"1922\" data-height=\"2560\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169830web-scaled-500x500.jpg\" class=\"wd-gallery-image image-7\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169830web-scaled-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/P1169830web-scaled-e1782127090332-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5406IRMA-scaled.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"8\" data-width=\"2560\" data-height=\"1707\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5406IRMA-scaled-500x500.jpg\" class=\"wd-gallery-image image-8\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5406IRMA-scaled-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5406IRMA-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5621IRMA-scaled.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"9\" data-width=\"2560\" data-height=\"1707\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5621IRMA-scaled-500x500.jpg\" class=\"wd-gallery-image image-9\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5621IRMA-scaled-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_5621IRMA-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_6409IRMA-scaled.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"10\" data-width=\"2560\" data-height=\"1707\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_6409IRMA-scaled-500x500.jpg\" class=\"wd-gallery-image image-10\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_6409IRMA-scaled-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_6409IRMA-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_6444IRMA-scaled.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"11\" data-width=\"2560\" data-height=\"1707\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_6444IRMA-scaled-500x500.jpg\" class=\"wd-gallery-image image-11\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_6444IRMA-scaled-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/MG_6444IRMA-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-nav-arrows wd-pos-sep wd-icon-1\">\n\t\t\t<div class=\"wd-btn-arrow wd-prev wd-disabled\">\n\t\t\t\t<div class=\"wd-arrow-inner\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wd-btn-arrow wd-next\">\n\t\t\t\t<div class=\"wd-arrow-inner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How to create a product that is as elegant as it is practical? The IRMA startup was created with the aim of offering women an everyday accessory that not only looks good, but also actively contributes to their safety. The project by designer Kl\u00e1ra \u0160makalov\u00e1 and industrial designer Jakub Stedina went through the PrusaLab acceleration programme in 2023, where key prototypes and technical solutions were developed. Today, IRMA is an award-winning product that has received the prestigious iF Design Award and successfully entered the market.<\/p>","protected":false},"featured_media":37277,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","project-cat":[120],"class_list":["post-37276","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-cat-akcelerovano"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IRMA: Chytr\u00e1 kabelka, kter\u00e1 propojuje design, bezpe\u010dnost a technologie - PrusaLab<\/title>\n<meta name=\"description\" content=\"Chytr\u00e1 kabelka IRMA propojuje design, bezpe\u010dnost a technologie. 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