{"id":37134,"date":"2022-11-10T12:48:45","date_gmt":"2022-11-10T12:48:45","guid":{"rendered":"https:\/\/prusalab.cz\/?post_type=portfolio&#038;p=37134"},"modified":"2026-07-01T12:49:06","modified_gmt":"2026-07-01T12:49:06","slug":"chytry-kuromet-vystrelil-mezirocni-prodeje-chipsu-o-149","status":"publish","type":"portfolio","link":"https:\/\/prusalab.cz\/en\/portfolio\/chytry-kuromet-vystrelil-mezirocni-prodeje-chipsu-o-149\/","title":{"rendered":"The smart \u201eChickapult\u201c boosted year-on-year crisps sales by 14.9 %"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div id=\"projectgrad\" data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1782910145097 vc_row-has-fill vc_row-o-full-height vc_row-o-columns-bottom vc_row-flex wd-bg-center-top wd-rs-6a450cbe2cb65\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element vc_custom_1771842116692\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul class=\"proj-cats-list\"><li class=\"proj-cat-item\">Case study<\/li><\/ul> <br \/>\n<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxxl nadpis1\">The smart \u201eChickapult\u201c boosted year-on-year crisps sales by 14.9 %<\/h4>\n\t\t<\/div>\n\t<\/div>\n\t\t<div id=\"wd-6a328bd3721cb\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a328bd3721cb text-left\">\n\t\t\t<p>What happens when you combine gaming, influencer marketing, IoT and 3D printing? For the Good Game agency, we developed an automatic crisps dispenser that responded to events in video games and rewarded streamers live during their broadcasts. The result was one of the most prominent gaming campaigns of the year, generating over 21 million impressions and a nearly 15 percent year-on-year growth in sales for the Chio Fried Chicken product line.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1782905603335 vc_row-has-fill wd-rs-6a44fafc5e381 wd-section-stretch\"><div class=\"wpb_column vc_column_container vc_col-sm-12 wd-rs-6a44fab136743\"><div class=\"vc_column-inner vc_custom_1782905530728\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1782905639156 vc_row-has-fill wd-rs-6a44fb1b6038c\"><div class=\"wpb_column vc_column_container vc_col-sm-3 wd-rs-699c5114677c0\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a328c09251d1\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a328c09251d1 text-left wd-fontsize-m\">\n\t\t\t<p><strong>Customer<\/strong><br \/>\nGood game<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3 vc_col-has-fill wd-rs-6a44fb48bab8b\"><div class=\"vc_column-inner vc_custom_1782905697599\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a328c14e28d3\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a328c14e28d3 text-left wd-fontsize-m\">\n\t\t\t<p><strong>Region<\/strong><br \/>\ngaming, esports, IoT<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3 vc_col-has-fill wd-rs-6a44f9d3c5954\"><div class=\"vc_column-inner vc_custom_1782905303007\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a328c249a19c\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a328c249a19c text-left wd-fontsize-m\">\n\t\t\t<p><strong>Year<\/strong><br \/>\n2021<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3 wd-rs-6a44fa018f9fd\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a328c2d33c16\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a328c2d33c16 text-left wd-fontsize-m\">\n\t\t\t<p><strong>Turnaround time<\/strong><br \/>\n8 weeks<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row wpb_row vc_row-fluid projekttablet vc_custom_1782906836610 vc_row-o-content-middle vc_row-flex wd-rs-6a44ffd28891a\"><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a329139ab96f\" class=\"wd-image wd-wpb wd-rs-6a329139ab96f text-left\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"998\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.57.1-e1781698928791.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.57.1-e1781698928791.jpg 998w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.57.1-e1781698928791-300x300.jpg 300w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.57.1-e1781698928791-150x150.jpg 150w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.57.1-e1781698928791-768x768.jpg 768w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a328c44e3b24\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a328c44e3b24 text-left\">\n\t\t\t<h2>When marketing shoots crisps<\/h2>\n<p>At a time when brands are looking for new ways to reach young audiences, simply placing a logo in a stream or paying an influencer for a social media post is not enough. The Good Game agency wanted to create something that would be part of the gaming experience itself and that the community would remember.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a32918746044\" class=\"wd-image wd-wpb wd-rs-6a32918746044 text-center\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1082\" height=\"1080\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.58.1-e1781699001150.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.58.1-e1781699001150.jpg 1082w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.58.1-e1781699001150-300x300.jpg 300w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.58.1-e1781699001150-1024x1022.jpg 1024w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.58.1-e1781699001150-150x150.jpg 150w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.58.1-e1781699001150-768x767.jpg 768w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.58.1-e1781699001150-500x500.jpg 500w\" sizes=\"auto, (max-width: 1082px) 100vw, 1082px\" \/>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a328bdcaed8a\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a328bdcaed8a text-left\">\n\t\t\t<h2>The toy that became a marketing weapon<\/h2>\n<p>The result was an automatic crisp launcher nicknamed the \u201eChip-shooter\u201c. The device reacted to predefined in-game events and automatically fired crisps towards the streamer. This created a unique physical element connecting the digital world of games with a real product.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid projekttablet projekttablet-b vc_custom_1782906782227 vc_row-o-content-middle vc_row-flex wd-rs-6a44ff9c25dca\"><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a328c7e476d2\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a328c7e476d2 text-left\">\n\t\t\t<h2>From idea to working device in eight weeks<\/h2>\n<p>The brief was as simple as it was mad. Develop a device that would automatically load, safely launch crisps, communicate via the internet and handle operation during live streams. All of that including a prototype and the production of ten units in just eight weeks.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a328dab1e918\" class=\"wd-image wd-wpb wd-rs-6a328dab1e918 text-left\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1082\" height=\"1080\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.3.1-e1781699088203.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.3.1-e1781699088203.jpg 1082w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.3.1-e1781699088203-300x300.jpg 300w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.3.1-e1781699088203-1024x1022.jpg 1024w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.3.1-e1781699088203-150x150.jpg 150w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.3.1-e1781699088203-768x767.jpg 768w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.3.1-e1781699088203-500x500.jpg 500w\" sizes=\"auto, (max-width: 1082px) 100vw, 1082px\" \/>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a328c8ed84e1\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a328c8ed84e1 text-left\">\n\t\t\t<h2>When 3D printing meets gaming<\/h2>\n<p>The project demonstrated one of the biggest advantages of digital manufacturing. Thanks to 3D printing, it was possible to quickly test different mechanism variants, iterate the design, and produce a whole series of functional devices in a short time without the need to invest in expensive moulds or tools.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a32921b39f42\" class=\"wd-image wd-wpb wd-rs-6a32921b39f42 text-center\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1082\" height=\"1080\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.1-e1781699147100.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.1-e1781699147100.jpg 1082w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.1-e1781699147100-300x300.jpg 300w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.1-e1781699147100-1024x1022.jpg 1024w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.1-e1781699147100-150x150.jpg 150w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.1-e1781699147100-768x767.jpg 768w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.1-e1781699147100-500x500.jpg 500w\" sizes=\"auto, (max-width: 1082px) 100vw, 1082px\" \/>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1777993160939 wd-rs-69fa05c383230\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-69fa04503dc04\" class=\"wd-rs-69fa04503dc04 vc_custom_1777992786840 wd-button-wrapper text-center\"><a href=\"#\" title=\"Contact Us\" style=\"--btn-color:#fff;--btn-color-hover:#fff;\" class=\"btn btn-style-default btn-shape-rectangle btn-size-large readmore-toggle btn-icon-pos-right\">Read on<span class=\"wd-btn-icon\"><span class=\"wd-icon fa fa-solid fa-arrow-turn-down\"><\/span><\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid readmore-hidden-content vc_custom_1777992818172 wd-rs-69fa046e7b611\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-169 vc_video-el-width-50 vc_video-align-center wd-rs-6a329288dcab0\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" title=\"Chickenmuncher for @chiochips5705 \u2014 Made in PrusaLab\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W725iiOQ6rc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div id=\"wd-6a328cf3b9f85\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a328cf3b9f85 text-left\">\n\t\t\t<h2>From brainstorming to the first crisps flying off the production line<\/h2>\n<p class=\"isSelectedEnd\">Behind the project is the marketing agency Good Game, which specialises in connecting brands with the world of computer games and esports. For the Chio brand, it was looking for a way to create an original activation that would naturally fit into the environment of live streams.<\/p>\n<p class=\"isSelectedEnd\">The idea for the automatic crisps dispenser originated during an internal brainstorming session and quickly gained support from both the agency and the client.<\/p>\n<p class=\"isSelectedEnd\">\u201eThe idea of the automated chicken dispenser amused us from the moment it was first raised at an internal brainstorming session. Because the client fell in love with it too, we looked for a partner who would fine-tune the mechanics with us and then manage to manufacture them,\u201c recalls Laura Havlov\u00e1, Client Service Manager at Good Game.<\/p>\n<p class=\"isSelectedEnd\">After approaching several companies, development ended up in PrusaLab.<\/p>\n<h2>A brief that isn't written every day<\/h2>\n<p class=\"isSelectedEnd\">The client's requirements were relatively clear.<\/p>\n<p class=\"isSelectedEnd\">The device was supposed to shoot crisps remotely, work reliably during streams, hold a larger supply of ammunition and be sufficiently quiet and safe for home use.<\/p>\n<p class=\"isSelectedEnd\">Accuracy was not a priority. On the contrary. Mild unpredictability was welcome, because it was precisely unexpected interventions and misdirected shots that were supposed to create entertaining moments for the viewers.<\/p>\n<p class=\"isSelectedEnd\">However, the most demanding part of the task wasn't launching the crisp itself. The real challenge was the automatic loading.<\/p>\n<h2>How to get crisps into the catapult<\/h2>\n<p class=\"isSelectedEnd\">Wotsits are not an ideal engineering material.<\/p>\n<p class=\"isSelectedEnd\">They have an irregular shape, varying weight, break easily and tend to jam. That is precisely why a large part of the development focused on designing a feeding mechanism that could reliably dispense one piece at a time.<\/p>\n<p class=\"isSelectedEnd\">Following a series of experiments, we chose a solution utilising a bucket elevator. It was originally designed horizontally, but at the required capacity, it took up too much space.<\/p>\n<p class=\"isSelectedEnd\">By redesigning it into a vertical position, it was possible to significantly reduce the footprint of the device while maintaining a capacity of approximately 30 to 40 crisps in the hopper.<\/p>\n<p class=\"isSelectedEnd\">The movement of the conveyor was ensured by a NEMA 17 stepper motor, the same type of motor we use in our 3D printers.<\/p>\n<h2>Mechanics, electronics and the internet<\/h2>\n<p class=\"isSelectedEnd\">The same motor also powered the launching mechanism itself. This utilised a specially designed throwing spoon capable of repeatedly and reliably launching individual crisps.<\/p>\n<p class=\"isSelectedEnd\">The control electronics were built on a combination of Arduino Uno and Raspberry Pi. The Arduino handled motor control, while the Raspberry Pi provided higher-level system logic and readiness for future function expansion.<\/p>\n<p class=\"isSelectedEnd\">It was precisely this modularity that later proved to be the right choice, because during subsequent campaigns it was possible to further expand the functionality of the device without fundamental design changes.<\/p>\n<h2>Almost completely printed<\/h2>\n<p class=\"isSelectedEnd\">Apart from the electronics, motors and fasteners, the majority of the structure was completely manufactured using 3D printing.<\/p>\n<p class=\"isSelectedEnd\">Digital manufacturing has made it possible to quickly verify new part variants, adjust the geometry of mechanisms, and respond immediately to problems discovered during testing.<\/p>\n<p class=\"isSelectedEnd\">The transparent acrylic elements were not chosen solely for aesthetic reasons. They allowed a glimpse into the functioning of the entire device and showed technical enthusiasts what was happening inside the smoker.<\/p>\n<p class=\"isSelectedEnd\">Following the completion of the prototype, a long period of testing, movement tuning and synchronisation of the individual parts followed.<\/p>\n<p class=\"isSelectedEnd\">Put simply, we had to consume a really large number of test crisps.<\/p>\n<h2>When the community starts building its own copies<\/h2>\n<p class=\"isSelectedEnd\">After handing over the device, the client's programming team took care of connecting to the streaming platform and defining the game launchers.<\/p>\n<p class=\"isSelectedEnd\">Once chicken guns appeared with influencers, not only the gaming community but also the wider public began to notice them. The device quickly became a prominent feature of the entire campaign.<\/p>\n<p class=\"isSelectedEnd\">Dozens of internet memes, fan reactions and even a few functional home-made copies inspired by the original solution have emerged.<\/p>\n<p class=\"isSelectedEnd\">That tends to be one of the best proofs that something truly memorable has been created.<\/p>\n<h2>Result<\/h2>\n<p class=\"isSelectedEnd\">The campaign exceeded the expectations of both the client and the agency.<\/p>\n<p class=\"isSelectedEnd\">The Chicken Guns generated more than 345,000 interactions and over 21 million impressions as part of the media campaign. However, the most important result came at the end.<\/p>\n<p class=\"isSelectedEnd\">The Chio Fried Chicken product range recorded year-on-year sales growth of 14.9 %.<\/p>\n<p class=\"isSelectedEnd\">For us in PrusaLab, the project was proof that technology doesn't only have to solve industrial or scientific problems. Sometimes a well-designed mechanism can help create a marketing campaign that people won't forget even several years after it has ended.<\/p>\n<p>And let\u2019s face it \u2013 it\u2019s not every day a person gets tasked with building an automatic crisps-shooting machine.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1777992373433 vc_row-no-padding wd-rs-69fa02b14ce08\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"gallery_538\" class=\"wd-images-gallery wd-wpb wd-rs-6a3293c17986e vc_custom_1781699592245 photoswipe-images wd-carousel-container wd-wpb\" style=\"--wd-justify-content:center;--wd-align-items:center;\">\n\t\t\t\t\t\t\t<div class=\"wd-carousel-inner\">\n\t\t\t\n\t\t\t<div class=\"wd-carousel wd-grid\"data-speed=\"5000\" data-autoplay=\"yes\" data-scroll_per_page=\"yes\" style=\"--wd-col-lg:6;--wd-col-md:4;--wd-col-sm:2;--wd-gap-lg:0px;\">\n\t\t\t\t\t\t\t\t\t<div class=\"wd-carousel-wrap\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/IMG_1928-scaled.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"1\" data-width=\"2560\" data-height=\"1846\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/IMG_1928-scaled-500x500.jpg\" class=\"wd-gallery-image image-1\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/IMG_1928-scaled-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/IMG_1928-scaled-e1781698563970-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.3.1-e1781699088203.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"2\" data-width=\"1082\" data-height=\"1080\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.3.1-e1781699088203-500x500.jpg\" class=\"wd-gallery-image image-2\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.3.1-e1781699088203-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.3.1-e1781699088203-300x300.jpg 300w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.3.1-e1781699088203-1024x1022.jpg 1024w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.3.1-e1781699088203-150x150.jpg 150w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.3.1-e1781699088203-768x767.jpg 768w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.3.1-e1781699088203.jpg 1082w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.58.1-e1781699001150.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"3\" data-width=\"1082\" data-height=\"1080\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.58.1-e1781699001150-500x500.jpg\" class=\"wd-gallery-image image-3\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.58.1-e1781699001150-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.58.1-e1781699001150-300x300.jpg 300w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.58.1-e1781699001150-1024x1022.jpg 1024w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.58.1-e1781699001150-150x150.jpg 150w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.58.1-e1781699001150-768x767.jpg 768w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.58.1-e1781699001150.jpg 1082w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.29.1.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"4\" data-width=\"1920\" data-height=\"1080\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.29.1-500x500.jpg\" class=\"wd-gallery-image image-4\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.29.1-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.29.1-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.1-e1781699147100.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"5\" data-width=\"1082\" data-height=\"1080\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.1-e1781699147100-500x500.jpg\" class=\"wd-gallery-image image-5\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.1-e1781699147100-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.1-e1781699147100-300x300.jpg 300w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.1-e1781699147100-1024x1022.jpg 1024w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.1-e1781699147100-150x150.jpg 150w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.1-e1781699147100-768x767.jpg 768w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.1-e1781699147100.jpg 1082w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.48.1.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"6\" data-width=\"1920\" data-height=\"1080\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.48.1-500x500.jpg\" class=\"wd-gallery-image image-6\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.48.1-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_1.48.1-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.3.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"7\" data-width=\"1920\" data-height=\"1080\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.3-500x500.jpg\" class=\"wd-gallery-image image-7\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.3-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.3-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.4.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"8\" data-width=\"1920\" data-height=\"1080\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.4-500x500.jpg\" class=\"wd-gallery-image image-8\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.4-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.1.4-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.3.2.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"9\" data-width=\"1920\" data-height=\"1080\" \n\t\t\t\t\t\t\t\t\t\t\t\t >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.3.2-500x500.jpg\" class=\"wd-gallery-image image-9\" alt=\"\" srcset=\"https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.3.2-500x500.jpg 500w, https:\/\/prusalab.cz\/wp-content\/uploads\/2026\/06\/Still-2026-06-17-141434_2.3.2-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-nav-arrows wd-pos-sep wd-icon-1\">\n\t\t\t<div class=\"wd-btn-arrow wd-prev wd-disabled\">\n\t\t\t\t<div class=\"wd-arrow-inner\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wd-btn-arrow wd-next\">\n\t\t\t\t<div class=\"wd-arrow-inner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>What happens when you combine gaming, influencer marketing, IoT and 3D printing? For the Good Game agency, we developed an automatic crisps dispenser that responded to events in video games and rewarded streamers live during their broadcasts. The result was one of the most prominent gaming campaigns of the year, generating over 21 million impressions and a nearly 15 percent year-on-year growth in sales for the Chio Fried Chicken product line.<\/p>","protected":false},"featured_media":37138,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","project-cat":[108],"class_list":["post-37134","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-cat-pripadova-studie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chytr\u00fd \u201eKu\u0159omet\u201c vyst\u0159elil meziro\u010dn\u00ed prodeje chips\u016f o 14,9 % - PrusaLab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prusalab.cz\/en\/portfolio\/chytry-kuromet-vystrelil-mezirocni-prodeje-chipsu-o-149\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chytr\u00fd \u201eKu\u0159omet\u201c vyst\u0159elil meziro\u010dn\u00ed prodeje chips\u016f o 14,9 % - PrusaLab\" \/>\n<meta property=\"og:description\" content=\"Co se stane, kdy\u017e se spoj\u00ed gaming, influencer marketing, IoT a 3D tisk? Pro agenturu Good Game jsme vyvinuli automatick\u00fd vrha\u010d chips\u016f, kter\u00fd reagoval na ud\u00e1losti ve videohr\u00e1ch a odm\u011b\u0148oval streamery p\u0159\u00edmo b\u011bhem vys\u00edl\u00e1n\u00ed. 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